The Relationship between Poverty and Crime - 879 Words

Introduction Poverty and the relationship it has to crime is a long standing sociological, humanists and historical phenomenon. From the plight of the third world to the violence soaked inner city streets of the 1980’s, the relationship of crime and poverty has been the source of a great deal of social commentary. In societies throughout the world and throughout history there has always been a traditional measure of deviance through relative income gaps. Both poverty and crime as well as their connections are heavily weighed topics of political and social discourse. Opinions in these areas contain a great deal of variance. The prejudices of the old guard from the professional police era still utilize association with poverty as a measuring stick for social deviance. Meanwhile, intelligent social science continues to give insight to factors such as social disorganization, socialization into violence, as well as, the far reaching impact political, economic and justice based policies have on those in poverty. As a society the United States of America as well as, other tier one nations have been able to effectively deal with such things as looming national economic meltdown, international terrorism and other sources of great social discontent. Yet, not one of these nations has been able to undergo the effective complete removal of the plight of poverty and the problems associated in socially disorganized (poverty stricken) areas. This is why here in the 21st century thereShow MoreRelatedRelationship Between Poverty And Crime Essay1485 Words   |  6 PagesIntroduction The relationship between poverty and crime will be examined in this literature review. The topic is interesting because there is a relationship between poverty and crime. Society uses a system that separates people by social class. Social class is determined by the total amount of income and wealth that a person has. According to Segal, Gerdes, and Steiner (2013), a person’s living expenses and needs are not met due to the lack of proper wages would be considered living in poverty; the yearRead MoreThe Link Between Poverty and Crime1654 Words   |  7 Pagesâ€Å"Many people living in poverty do not want to be living in poverty. In order to obtain a higher level of socioeconomic status, crime is seen as the only option.† (Wilson, 1987). Crime exists everywhere in the world – in rural and urban areas in many countries, in the East and West, and among all types of people. This has led many government officials, especially those in urban areas, to focus largely on the reduction of crime among their respective constituencies and has led others to speculateRead MoreIs There A Strong Relationship Between Poverty And Juvenile Delinquency?1655 Words   |  7 PagesFeldbauer Is There a Strong Relationship Between Poverty and Juvenile Delinquency? There is a lot of research in the world on whether or not poverty and juvenile delinquency are correlated. Of what I’ve seen, the studies suggest that there is, in fact, a relationship between them. Poverty is a serious issue, and it not only affects the people living in poverty, but it also affects the people around poverty-ridden neighborhoods. This study will address the issue of poverty on juveniles. MoreoverRead MorePoverty Is The Main Reason For Crime Rates Accelerating?1353 Words   |  6 PagesThere are many issues in society that can be tied into one another. Poverty alone is a major issue worldwide just as well as crime. So what happens when these two are tied in with each other? Is poverty the main reason for crime rates accelerating? According to Aristotle, poverty is the parent of crime. It seems to be so common in society for criminals to be the minority that it is rather surprising when they find out a criminal is not a part of the minority. Minorities o ften, but not always, includeRead MoreThe Effects Of Unemployment On Crime Rates1724 Words   |  7 PagesUnemployment on Crime Rates Introduction Crime and poverty often seem to go hand in hand in the modern world, or so is the perception. With poverty rates edging higher this is even more important in our modern day. The unemployment rate is one of the key indicators of the health of our economy. The standard of living for most people falls greatly once they have reached the poverty rate, which makes people live nervously, frantically, and gives greater incentive for them to commit a crime possibly justRead MorePoverty, Social Disorganization And Their Effects On Crime Rates1444 Words   |  6 PagesAssignment #1 Poverty, Social Disorganization and Their Effects on Crime Rates SOC1A06 Professor Sandra Colavecchia Joseph Murray 400016517 Tuesday, October 20th 2015Part B Article 1 Hannon, L. (2002). Criminal opportunity theory and the relationship between poverty and property crime. Sociological Spectrum, 22(3), 363-381. doi:http://dx.doi.org/10.1080/02732170290062676 Hannon, Analyzes the level of poverty present in neighbourhoods in Austin, Texas and Seattle, Washington and the rates ofRead MoreDetermining The Main Cause Of Criminal Behavior1569 Words   |  7 Pagesgenetic makeup what makes a criminal or is it the environment? Crime can be defined in many different ways; different societies all over the world choose to define crimes differently. Poverty and crime have a very close relationship. The UN and the / World Bank have crime listed as one of the obstacles to tackle a country’s development. Countries and governments that are dealing with poverty often also have to tackle the issue of crime as they try to develop their country’s economy and society. ARead MoreFeminist Theories1008 Words   |  5 PagesOutline and assess Feminist explanations of the relationship between gender and crime. (50 marks) Gender is on the agenda† wrote Francis Heidensohn (1989) Feminist definition of crime is that â€Å"crime is politically informed and linked to particular interests†Ã¢â‚¬â€œ of men. Before feminism, women were invisible in sociological research, this meant that explanations for female recidivism saw, female crime as a ’special case’ resulting from sexual promiscuity and biological deviance. Biological explanationsRead MoreThe Relationship Between Poor People and Poor Places Essay1052 Words   |  5 PagesThe Relationship Between Poor People and Poor Places Poverty is seen as a group of different kinds of deprivation. These forms of deprivation are patterned by a series of urban processes, which lead to greater concentration of problems in particular places. The area affects poor people, because the experience of living in a poor area can make people more vulnerable to poverty. People living in poor areas are disadvantaged in their experiences andRead MoreThe Effects Of All Types Of Stimuli On Teenagers Essay1565 Words   |  7 Pagesinto such Deviance Behavior? When a Youth commits a serious crime, the first responses generally fall into three categories: Call the Police to make an arrest Complaints that the City Government is not doing enough to protect the public Questions about what caused the perpetrator to go do wrong Youth poverty, not youth biology is the most to blame for youth crime. Also their environment. Within every race and community youths suffer-poverty rated two to three times higher than older adults do. It is

Steve Jobs Leadership Free Essays

Some would say that Steve Jobs, co-founder of Apple Computers Inc. , was an exceptional leader. However, there are many who would disagree with that statement. We will write a custom essay sample on Steve Jobs Leadership or any similar topic only for you Order Now Jobs could define leadership in some aspects, yet he fell short in others. Jobs’ leadership style is difficult to pin down because his position fit very many styles. Steve Jobs co-founded Apple in 1976 and in 1984 he created the Macintosh, the first small computer with a graphic interface. Unfortunately in 1985 Jobs was forced to leave after an internal power struggle with the companies CEO. Jobs later returned to a struggling Apple after 12 years and turned the company around. During the 12 years he was away, Steve Jobs created successful companies such as Pixar and NeXT. Pixar was acquired by Disney and NeXT was acquired by Apple Computers upon Jobs’ return. Jobs created such technological staples as the Ipad, Ipod, and Iphone. Steve Jobs was also known for his excellent speeches and captivating his audience. Unfortunately in 2011, Steve Jobs lost a long battle to pancreatic cancer. The characteristics of a superior leader are not hard to identify. Drive, integrity, self-confidence, and knowledge of business are characteristics of an exceptional leader. All of the above described Steve Jobs. Jobs was a very driven man, not for money, or power. Jobs believed that power is a necessity for what actually drove him: achievement itself. Jobs’ persistence was shown even more after leaving Apple. Steve could have spent his life dwelling over his loss, but instead he created two new, very successful companies. Maybe this drive is why Forbes named Jobs 2007’s most powerful person in business. Integrity was important to Jobs; his drive would push him to live up to what he promised. At times, following through with his promise would not always come out in the â€Å"nicest† way. Jobs was known to be difficult to get along with, especially in team meetings. Steve Jobs’ self-confidence was over flowing and considered arrogant by some, but he always believed in what he was trying to accomplish. Jobs’ knowledge of his business was extraordinary, revolutionizing technology at every turn. One of Jobs’ greatest quotes on leadership is â€Å"Innovation distinguishes between a leader and a follower† (Jobs, 2006). Steve Jobs’ leadership style is very difficult to clearly identify. Jobs’ characteristics and traits sporadically fit into different leadership styles. Jobs would be classified as an autocratic leader, he tells people what to do, asserting themselves, and serving as a model team member. Jobs was definitely not a democratic leader, it has been said that Jobs hated team meetings and was rather rude when employees spoke their mind. Steve Jobs could also be classified as entrepreneurial, despite the fact that he is a multibillionaire, his work ethic never changed. Andrew Dubrin defines an entrepreneur as â€Å"someone with a strong will for achievement and a sensible risk taking, high degree of enthusiasm, tendency to act quickly on opportunity, being impatient, visionary, amongst others† (Dubrin, 2010). Dubrin’s definition describes Steve Jobs to a tee. A transformational leader is one who â€Å"brings about major, positive change for the group, organization or society† (Dubrin, 2010). Jobs’ leadership showed many similarities to a transformational leader except one, Jobs lacked the humane qualities necessary. Jobs’ could also be considered a charismatic leader. Steve’s exceptional ability to captivate his audience during a speech is the time his charisma can be clearly seen. Jobs could fit himself into whichever scenario necessary to reach his audience. Steve Jobs is such an exceptional businessman, leader, and innovator. I have enjoyed learning more about his leadership and his career. Jobs has made me realize that there is no cookie cutter style of leadership that one person can follow. I found it helpful to relate different leadership styles to an actual person. To have a detailed explanation about how the text about leadership changes into real life is useful. He has made me open my eyes to the possibility that no one leadership position is more effective than another. Jobs was not necessarily the warmest of bosses yet he was still able to find that personal connection with his customers. Steve Jobs was able to interest and excite the consumer to have his latest â€Å"miracle. † Not every leader is great at everything, even the best struggle with certain aspects of their leadership. For me, I can see how the lessons that I have learned in my research will apply in my future. I have learned not to ever give up, always keep your eyes focused on the goal ahead. No matter how big or small the project is, the end goal is the same; success. Steve Jobs’ ability to rise above disappointment or despair and move on with such drive to succeed is extraordinary. This drive has motivated me to want to strive for the same. Steve Jobs has given me the examples of leadership that shows that how a strong leader can revolutionize the world. Think of how many homes have Iphones, Ipads, Ipods, or any other Apple product in their home. The products have become the â€Å"norm† in many homes. What a feeling of accomplishment Steve Jobs’ must have felt. All of his hard work and ingenuity is shown in the excitement his customers show with his inventions. I would consider Steve Jobs to be one of the most effective leaders that I have had the pleasure of researching. Being able to overcome being pushed out of the company that he co-founded is unbelievable. Only to later come back to that company and be able to turn around the sinking company. What a display of true leadership Steve Jobs showed the country. Steve was able to show not only his fellow Apple employees but everyone in the world how drive and perseverance can inspire anyone to reach for the stars. References Bateman, . Snell, . (2009). Management: Leading and Collaborating in a Competitive World [University of Phoenix Custom Edition eBook]. : . Retrieved from, MGT330 website. Jobs, S. (2006, January 24). The leader-follower [Video file]. Retrieved from Subconscious Films website: http://www. subconsciousfilms. Kramer, D. (2010). david. kramer. wordpress. com. Retrieved from http://davidkramer. wordpress. com/2010/02/15/leadership-behaviours-and-attitudes-of-steve-jobs/ Steve Jobs Leadership Case Study. (2011). Retrieved from http://www. leadership-with-you. com/steve-jobs-leadership. html How to cite Steve Jobs Leadership, Papers

Essentials of Corporate Financial MGMT Free-Samples for Students

Questions: 1.What are the important factors that should be considered by tertiary sector employees when they are deciding whether to place their Superannuation Contributions in the Defined Benefit Plan or the Investment Choice Plan? 2.If the Efficient-Market Hypothesis is true, the Pension fund Manager might as well select a portfolio with a pin. Explain why this is not the case. Answers: 1.Employees working in the tertiary sector are the employees who are involved in availing the services that is working in providing the services of the employment area. In the tertiary as well as in the service sector there are three types of sectors. In these sections it is required that the employees should make their own superannuation fund because they are not working under any employer (Arnold, 2013). There are two major plans which are related with the superannuation from which employees are required to make the decision of choosing the most appropriate one. These two plans are defined benefit plans or investment choice plan. Choosing these two plans it is required that certain set of factors should be taken into consideration. Further discussion will help in making appropriate decision regarding selection of the appropriate plan (Bacon, 2010). Defined Benefit Plan In defined plan the amount that will be received in the near future is being decided in the initial phases. Employees working in the tertiary sector or in the service sector have to make the decisions regarding the future amount that will be received at the time of the retirement. It is a plan in which the amount which is being specified is being paid by both the parties which are employers as well as employees (Aslan, 2015). The amount which is to be specified is being decided on the basis of the earnings of the salary, his age, and the tenure of employees for which he will work. It could be used as the tool for increasing the salary or the pay of the employees (Arnold, 2013). Defined benefit plan is one of the most common plans which is being used by the employers in which the pension of the employees is being calculated (Aslan, 2015). So as to calculate the pension of the employees there are three variables which are required to be undertaken by the employers, these three variable s are: Pensionable Service which is the number of the years for which the pension is required to be paid to the employee (Baker and Filbeck, 2013) Pensionable earnings which is the estimation of the amount which will be drawn by the employee at the time when he will retire Accrual interest which is the portion of the earning which will be received by the employee at the scheme selected. (Baker and Filbeck, 2013) The formula with the help of which accrual interest of an individual is being calculated is under the defined benefit plan is: Number of the year worked x Salary at the time of the retirement x Accrual rate (Paramasivan and Subramanian, 2009) With the help of the information gathered an analysis is being made that there are various factors on which the pension fund or the funds of the employees is dependent these factors are salary, number of the years of the services, and the accrual which belongs to the employee (Perry, 2011). This is a type of superannuation fund in which the employees can set the amount of the contribution in the funds and will be able to get the pension at the time of the superannuation according to the decisions made. Information related with all set of benefits could be provided to the employee at the time when the plan will be created. There are certain other set of taxes and the incentives which are being availed in the plan, hence it could be said that for tertiary sector employees defined benefit plan will be more suited (Rayman, 2013). Investment Choice Plan Investment choice plan is the plan in which the investments accounts will be opened with the investment companies and the amount of the investments could range from any amount. It is the plan in which the employer contribution and the employee contribution or any type of gain or the interest and the unit which is being earned during the period will be invested by both single and the multiple investments (PROJECT MANAGEMENT INSTITUTE., 2017). In this plan, employees have the power of choosing the option of making the changes in the investments which is based on certain set of factors. One of the major advantages attached with the investment choice plan is that employee has the freedom to manage the superannuation funds on the basis of their requirements. Investment choice plan also provides a support to the employee that in this employee can make the portfolio of the investment or make the assets in which they want to invest in (Rayman, 2013). Certain set of strategies could be adopte d so as to use the investment choice plan. Some of the examples of the investment funds are investment funds, secure funds, trustee funds and stable funds. There are certain set of factors which are to be taken into consideration by the tertiary sector employees in the selection of defined benefit plan and the investment choice plans these factors are as follows: Risk Profile: One of the major considerations that could be made and should be taken into consideration by the tertiary sector employees is the level of risk they can bear while making an investment (Reilly and Brown, 2012). Defined benefit plan is the plan which includes less risk ad a defined amount will be received at the time of maturity. On the other hand investment choice plan includes higher risk as the investment is dependent on the choice of the employees. High risk is involved in the investment choice place and the superannuation amount that is being received is high (Valentine and Scott, 2011). Inflation Rate: The rate at which the dearness of the cost increases with the increase in the rate of the inflations. In order to make appropriate set of decisions related with the investments it is necessary that the superannuation contributions should taken into consideration. Defined benefit plan is a long term plan in which inflation plays a very vital role (Westerlund and Narayan, 2013). As the defined benefit plan is a longer period plan so the value of the money declines in the same after each yea. Hence, more concentration is required from the side of employees in the defined benefit plan so as to ensure that the appropriate set of return could be received on the date of maturity. Investment Time Period Time period of investment is taken into consideration while choosing a plan for retirement contribution. Employees should decide the time period of investment whether it is for long time duration or short duration (Valentine and Scott, 2011). For shorter period of time, investment choice plan is also beneficial and on the other side defined benefits plan is only beneficial for providing large benefits in long term. As a result, investor should focus on the investment time period before choosing a plan (Peterson Drake and Fabozzi, 2009). Financial objectives Every individual sets its own financial goal. There are various financial aspects related to the investment plan that must be focused upon before making a decision of investment (Bacon, 2010). If employees of tertiary sector have a goal to earn more revenue as well as also capable for taking risk then investment choice plan is for them. But if employees want to get pension income at moderate level on constant rate then in this situation defined benefit plan is beneficial. Problems associated with Time value of money concept Time value of money defines the conception based on decreasing the worth of money in the upcoming period of time. Time value of money plays an important role in choosing the plan for retirement contribution (Peterson Drake and Fabozzi, 2009). Time value of money management is considered as difficult task and for that purpose both plans defined benefit plan and investment choice plan play their role accordingly. They both have their own procedure and treatment for managing the funds which helps in process of decision making of selecting retirement contribution. This concept is beneficial to calculate the nearby value of retirement contribution as well as an amount of pension which is to be received at the time of retirement or after it. Existing rate of inflation and current market trends are considered as a few factors that provide a proper support to the concept of time value of money in making decision (Shim, 2012). Time value of money is helpful in calculating the current value of contribution which is made for retirement and also calculate the amount which is to be received after the superannuation. Inflation rate can help in adjusting the contribution present value and pension amount that is to be received at superannuation period. In this concept, real cash flows problems associated with retirement contribution and amount which will receive has been taken into consideration (Peterson Drake and Fabozzi, 2009). Recommendation It is concluded on the basis of above clarification that between these two plans desired benefit and investment choice, the plan which should be selected for superannuation contribution is investment choice plan as it is most customised plan and involves high returns (Baxamusa, Mohanty and Rao, 2015). This plan is suggested to select because it is considered that this is highly flexible plan in respect to establishing retirement plan as well as cash inflows and outflows. One more reason to select investment choice plan is that the amount of pension in defined benefit plan is remain stable, not even increases but in investment choice plan there is a possibility of amount increment on the accordance with the situation of market (Cox, Lin, Tian and Yu, 2013). 2.Efficient market hypothesis In efficient market hypothesis, organizations stock price or commodity price reveal the relevant set of information about current financial status of the company. In another term, efficient market hypothesis is used to identify the stock and share prices of an organization with the help of collecting set of information regarding company. This is implied by efficient market hypothesis that the prices of stock or asset at always its fair value in which no one can get loss or profit in the market. The theory of efficient market hypothesis has been contrasting on availability of various factors which are responsible for setting the price of assets (Khan and Ikram, 2010). So, on that basis the selection of investment can be chosen with ease without putting any extra efforts or skills. In efficient market hypothesis, there is no any intimation about the information regarding past, market trends analysis, market conditions and market information has been taken to the price of asset or stock . In this hypothesis, the stock prices are stable or do not make any movement due to market trends (Karapinar, Zaif and Torun, 2012). Pension fund managers responsibility in managing the portfolio There is not much responsibility of fund manager in managing the portfolio as the prices of stock or assets remain same and do not change. In this hypothesis, the role of fund manager will be ended soon as there is no need to focus on any aspect. By this hypothesis, the pension fund manager role and importance will be diminished as there is no intimation of past market trends have been taken into. In investment choice plan, there is a task for the pension fund manager to update the plan as well as portfolio of the employees. But in efficient market hypothesis it is not necessary (Westerlund, Norkute and Narayan, 2014). It can be assumed by the above discussion that this type of theory as explained in efficient market hypothesis does not have any existence because there are various aspects that are taken into consideration during the time of investment for retirement (Valentine and Scott, 2011). This type of case does not exist into the market because there are various forces which are responsible to influence the price of stock or assets. As it is described that there is no need of hire fund manager for managing the portfolio because all investor would earn same amount of revenue in this type of situation (Shim, 2012). So as a result, it is assumed that efficient market hypothesis is not relevant theory and it does not exist in real market situation as well as in the market of investment. It is proven that efficient market theory is unproved and unclear (Westerlund, Norkute and Narayan, 2014). References Arnold, G., 2013.Essentials of corporate financial management. Harlow, England: Pearson. Aslan, H., 2015. Do Lending Relationships Affect Corporate Financial Policies?.Financial Management, 45(1), pp.141-173. Bacon, F., 2010.Corporate financial management. Acton, MA: Copley Custom Textbooks. Baker, H. and Filbeck, G., 2013.Portfolio theory and management. New York: Oxford University Press. Westerlund, J., Norkute, M. and Narayan, P., 2014. A Factor Analytical Approach to the Efficient Futures Market Hypothesis.Journal of Futures Markets, 35(4), pp.357-370. Westerlund, J. and Narayan, P., 2013. Testing the Efficient Market Hypothesis in Conditionally Heteroskedastic Futures Markets.Journal of Futures Markets, 33(11), pp.1024-1045. Valentine, T. and Scott, C., 2011.Modern financial and investment planning. Frenchs Forest, N.S.W.: Pearson Australia. Shim, J., 2012.Time value of money and fair value accounting. Kent: Global Professional Publishing Ltd. Reilly, F. and Brown, K., 2012.Investment analysis portfolio management. Mason, OH: South-Western Cengage Learning. Rayman, R., 2013.Accounting Standards. Hoboken: Taylor and Francis. Project Management Institute, 2017.Standard for Portfolio Management. [S.l.]: Project Management Inst. Peterson Drake, P. and Fabozzi, F., 2009.Foundations and applications of the time value of money. Hoboken, N.J.: John Wiley Sons. Perry, M., 2011.Business driven project portfolio management. Ft. Lauderdale, Fla.: J. Ross Pub. Paramasivan, C. and Subramanian, T., 2009.Financial management. New Delhi: New Age International (P) Ltd., Publishers. Khan, A. and Ikram, S., 2010. Testing Semi-Strong Form of Efficient Market Hypothesis in Relation to the Impact of Foreign Institutional Investors (FIIs) Investments on Indian Capital Market.International Journal of Trade, Economics and Finance, pp.373-379. Karapinar, A., Zaif, F. and Torun, S., 2012. Accounting Policies in the Extractive Industry: A Global and a Turkish Perspective.Australian Accounting Review, 22(1), pp.40-50. Cox, S., Lin, Y., Tian, R. and Yu, J., 2013. Managing Capital Market and Longevity Risks in a Defined Benefit Pension Plan.Journal of Risk and Insurance, 80(3), pp.585-620. Baxamusa, M., Mohanty, S. and Rao, R., 2015. Information Asymmetry about Investment Risk and Financing Choice.Journal of Business Finance Accounting, 42(7-8), pp.947-964.

Phenomenal Woman By Maya Angelou Essays - Lecturers, Maya Angelou

Phenomenal Woman By Maya Angelou Phenomenal Woman Phenomenal Woman, by Maya Angelou, describes herself from her own point of view. Maya Angelou talks of her inner mystery and explains, to those who can't see it, why men notice her. Using a very rhythmic rhyming scheme, she projects a strong self-confidence. Using phrases that describe her body help her to show that self-assuredness. Every action she makes, from the stride in my step, to the fire in my eyes, shows that she moves about a room like she has complete control. The words she uses show that she knows what she is doing, and everything is intentional. She knows that even though she is not the generic, petite woman, she is beautiful and can attract attention from anyone she wants to. At one point, Maya Angelou says, I'm a woman. This statement is very broad. Broad in the sense that it speaks for many women, not just herself. She says this and it says, to me, that she is what she is. She is a woman, a woman who is phenomenal because she is herself, and she does not try to be anyone else but herself. Another place in this poem that shows this is when she says, it's the fire in my eyes, And the flash of my teeth, The swing in my waist, And the joy in my feet. At this point, she truly shows her happiness, in general, and with who she is. Pretty women wonder where my secret lies. Men themselves have wondered what they see in me. With these two phrases, among others, Maya Angelou almost leads the reader to think that she believes herself to be unattractive. Although, being herself is what makes her attractive. She proceeds to show the reader, however, that being herself is amazing, it makes her who she is, a phenomenal woman. Poetry

Lines And Polygons Essays - Geographic Information Systems

Lines And Polygons Essays - Geographic Information Systems Lines and Polygons ? Other objects like lines (roads) and polygons (areas, minefields) are more complicated to handle and will need trained personal (if they're entered and maintained within the GIS). ? If data concerning the state of roads and bridges is necessary to be easily retrieved it might be necessary to create a special form for handling such information. It shouldn't be in the existing reports, because they are snapshots of progress and are being used for documentation ? The base coordinate system for displaying and querying geographical data at the GIS Lab in (and probably in general) is Longitude, Latitude. This is mainly because using GPS Receivers can easily collect data. Within Somalia there are no exact maps available and the GIS Lab of at mainly produces the maps used by the international organizations. When maps are available deminers tend to work with the grid of the map being used. It is necessary to convert this local system into Longitude, Latitude. There is a freeware called available. ? There are two different approaches to work with data in GIS: a) Data is entered into a "database" through the GIS. An example is inserting a village through clicking onto the map and then entering the data associated with this village to the point on the map. The GIS is building up its own data structure in the background and the retrieval of this data can then only be done through the GIS. b) The GIS is used for displaying data stored in an external database. The GIS can query (through ODBC, with SQL) the underlying database and retrieve the necessary geographical information (Longitude, Latitude) to display the points on a map. ? When showing our hierarchy of provinces, districts and cities, was skeptical if this is the right way. He fears, that the survey team would not know in which province they are or they cannot know because the borders are not defined and therefore wrong information is saved in the database. ? The discussion with suggested it feasible to build up our own structure for provinces, districts and cities, because we cannot rely upon people defining this structure on a GIS. ? The GIS Lab of the is playing a big role in sharing the collected data. It will probably come to the point when they want to import data gathered through the Field Module and display it on their maps. As long as we're using longitude and latitude, they will surely not face problems working with our data. ? An idea for the Field Module is a cut and paste function of map pieces, into the sketch maps of the minefields (through the clipboard and e.g. paintbrush). The user can then draw the minefield directly on the screen. This might be another approach, compared to

Antimitotic Prodrugs Advantages And Disadvantages

Antimitotic Prodrugs Advantages And Disadvantages Abstract The intricate prodrug therapy has made possible the synthesis and identification of novel drug discovery that have significant structural modifications or intermediate derivatives which may facilitated and enhanced therapeutic parameter during in vitro and in vivo studies. Along with improved target delivery of prodrugs provides the capability to not only overcome certain limitation of antimitotic drugs, but to increases the chances to undergo clinical phase trial studies to get in to action. Development of these new prodrugs as improved alternatives gone through from significant challenges; nevertheless these potential therapies also use to analysed and give suggestion about their further development by clinical studies. Introduction Cancer is diseases in which the body’s cells become abnormal and split without control. Cancer cells may show aggression nearby tissues. They may spread through the bloodstream and lymphatic system to other parts of the body. [1, 2, 3]. Now the days there are mainly three types of treatments are in use surgery, radiation and chemotherapy. Among these, surgery and radiotherapy are to be employed for specific treating are and chemotherapy employed during the systemic treatment of metastases in local as well as regional cancer cells. Chemotherapeutic drugs can be divided in to alkylating agents, antimetabolites plant alkaloids (antimitotics), topoisomerase inhibitors, and other antitumor agents. All of these drugs affect the cell division or DNA synthesis and translation, and function in other ways. The proliferation rate is the play the key role in for the effects of these drugs thus; they are not much selective of tumours. Chemotherapy is treatment with drugs that kill cancer cells and make them less active. It is the treatment of disease by chemicals, especially by killing micro-organisms or cancerous cells. In popular usage, it refers to antineoplastic drugs used to treat cancer or the combination of these drugs into cytotoxic standardized treatment regimen. In its non-oncological use, the term may also refer to antibiotics, long time use of chemotherapy consequences natural cell deaths in the treatments of tumour [4]. Sometime these agents produce remission and re-growth which result in proliferation of cancer cells along with resistance of drugs. Although, intense researches have been conducted in the field of cancer, there are some pioneering ideas need to come in this field to decrease toxicities, physicochemical properties and therapeutic index [5]. The use of prodrug is generally established as a strategy to improve the physicochemical, biopharmaceutical or pharmacokinetic properties of pharmacologically potent agents, and thereby increase the develop ability and usefulness of a potential drug [6,7]. The aim of the prodrug establishment is to improve (i) physicochemical properties like solubility, chemical stability, taste and odour etc. (ii) selectivity; (iii) pharmacokinetic and pha rmacodynamic problems and (iv) therapeutic index. Thus; by these improvements, we can overcome the formulation’s challenges of the drugs [8, 9]. The most of the antimitotic prodrugs developed with conjugating prodrug molecules to low to high molecular weight molecules like sugars, enzymes, vitamins, antibodies, polymers and nanoparticals. These are the carriers which transport prodrug in to tumour and drug release with conjugating the drug to the carrier through a spacer that include particular point which make the specific targeting of the drug. These carriers are very complicated in the structure and demand very hard work to make carries linked prodrugs. Hetrogenecity, biodistribution, expression of multidrug resistance, interstitial pressure and amount of the drug reaching to the target site, are the problems which make the task more difficult. Along with that targeting properties will preserved or not with structural changes are major problems in the formulation of carrie r liked prodrug molecules.

Neal v. Alabama ByProducts Corporation, No.8282, 1990 Del. Ch. Lexis Article

Neal v. Alabama ByProducts Corporation, No.8282, 1990 Del. Ch. Lexis 127 (1990) Court of Chancery of Delaware - Article Example The court held that the Delaware appraisal law's comparable company analysis framework required a discounted cash flow analysis that incorporated the risk factors underlying the corporation's financial structure. As an initial matter, the court stated that the correct valuation method under Delaware law was a discounted future cash flow analysis; the more troubling issues pertained to an analysis of the assumptions regarding the inputs into the discounted future cash flow analysis. The court, consequently, engaged in a detailed analysis of these input assumptions, identifying them as "four principal areas of disagreementthe value of ABC's coal reserves, the value of ABC's investment in the VP-5 mine in Virginia, the amount of ABC's excess working capital and, finally, the EME report on the purported environmental liability at ABC's Tarrant coke plant" (28). The court's first decision was to reduce the corporation's asset value determinations to a net present value. It then changed some of input assumptions and held that the corporate assets ought to have been presented with higher asset values. Both parties stipulated to the use of a capital pricing method in order to select a discount rate; the court, however, ordered that risk factors be explicitly incorporated into this valuation model.

Chu Essay Example | Topics and Well Written Essays - 250 words

Chu - Essay Example The school has remained to be one of the altenatives in the 11th century as a Confuniacism mainstream (Kim, 2000). Consequently, the philosophy need to be recommended because of the inherent interest that it holds. The philosophy focuses on the social and moral problems which are perfect guidelines for leaders of Chu. The natural knowledge of philosophy is of great value to the leaders since they have a key role in investigation of things.Additionally, the philosophy are weighted heavily on the social and moral concerns with the objects and knowledge failing to be excluded form the ‘wu’ conception (Kim, 2000). Closely related to the philosophical aspect is the belief that the moral order underlaid the natural world and offered a cosmic basis for the morality. This has been recognized by the founders of Neo-Confucian moral philosophy. That is the reason why the shift is considered as the key achievement since the philosophy exists without the help of cultural tradition. The main outcome of the philosophy was a rising importance of moral cultivation in comparison with cultural accompl ishments and

Nurse Staffing Essay Example for Free

Nurse Staffing Essay Adequate nurse staffing for patient care has been a major difficulty in the health care system . Patients’ acuity continues to grow at a fast rate while hospitals continue to struggle with the adequate number for nurse-to-patient ratio, leaving nurses in a very difficult situation while trying to provide the best care possible to their patients. The low nurse-to-patients ratio can be remedied when public and private hospitals realize the negative impact on the outcome of care. This paper will try to point out the negative effects of low nurse-to-patient ratio has on outcome of care. Like other professions that continue to face obstacles, nursing has its own obstacles that it must face from time to time. The world population increases so will the obstacles that nursing will have to face, but good administration can be used to defend the work conditions under which nurses are forced to work. Many studies have been done to point out the problem, with a pile of evidence to support the need to alleviate the burden on the nurses but to no avail. A study conducted in the Chinese hospital by Zhu, You, et al. (2012). Nurse Staffing Levels Make a Difference on Patient Outcomes: A Multisite Study in Chinese Hospitals proved, â€Å"more nursing staff per patient had statistically significant positive effects on all necessary nursing care, nurses’ reports of quality of care, their confidence on patients’ self-care ability on discharge from hospital, patient adverse events, as well as patients’ report of satisfaction (Zhu, You, et al, 2012, p. 266)†. The study was composed of 181 hospitals across mainland China. The sample that was used was 31provinces, municipalities and autonomous regions with level 3 hospitals. To show the strength of the study, the researchers applied statistics to prove their results. As much as the hospitals may not see the need to improve on the nurse to patient problem, the evidence is there. It is something that must be dealt with because it is dangerous to both nurses and patients. Further studies were also conducted on the problem by Nantsupawat A, Srisuphan W, et al. (2011). Impact of nurse work Environment and Staffing on Hospital Nurse and Quality of care in Thailand. This study was to prove the impact of nursing staffing on the work environment, the cause of burnout and the impact on quality of care in Thailand. Research elements was secondary data analysis of 2007 Thai Nurse Survey. The study took place at 13 general and regional hospitals in Thailand using a â€Å"multistage sampling†. Nurses were asked demographic questions about themselves both general and regional hospitals. Results shown the ratio of patient to nurse was 10:1. Nurses who worked in hospitals with fair patient to nurse ratio had less burnout. The study has great significance in nursing practice and can be used as proof to show the impact of high patients to nurses ratio. It was found that nurses in Thailand work environment have high burnout and great dissatisfaction of nurses. Nurse to patient is very low with a total of 1:10 per shift. At times, a nurse ended-up having to care for more patients. The high patients to nurse ratio brought with it adverse outcomes on patients’ care and place the patients at high risk of occurrences such as: mistaken one patient for another, patient falls, medication errors, pressure ulcers, and urinary tract infection. Furthermore, in the study conducted by Cho, June, Kim, et al (2009). Nurse staffing, quality of nursing care and nurse job outcomes in intensive care units. This study measured the proportion number of patients to nurse. As per the authors of the article, â€Å"nurses were more likely to rate quality of care as high when they care for two or fewer patients (odd ratio, 3. 26; 95% confidence interval, 1. 14-9. 31) or 2. 0-2. 5 patients (odd ratios, 2. 44; 95% confidence interval, 1. 32-4. 52), compared with having more than three patients (Cho, June, Kim, et al,, 2009, p. 1729)†. The research use for its design a â€Å"cross-sectional study with survey. Its method included 1365 nurses from 65 intensive care units in 22 hospitals in Korea, using â€Å"A Multilevel logistic regression model†. Two indicators were used, which are the number of patients for each nurse on the ward and the way the staff viewed adequate staffing. The research took place in the ICU units. Hence, the study also reported that in table #4 in the Sole ICU, there were largest number of patient 2. 8 + or – 0. 4 ( Cho, June, Kim, et al, 2009, p. 1733)†. What is proven is that when the ratio of nurses increases and the patient’s one decreases, there is a higher quality of care that takes place on the unit. This study has great significance to nursing and patient care, because nurses here in the U.  S often have similar complaints. In addition, the study from Manojlovich Sidani (2007). Nurse Dose: What’s in a concept. This is a pathway that the authors believed could alleviate the problem of nurse to patient ratio. The study provided an understanding between the link of nursing care and outcome of care. As stated by Manojlovich Sidani (20097), â€Å"by clarifying the conceptual and operational definitions of nurse dose, we offer a unified view of the inter-relationships among variables, with the goal of advancing research on nurse staffing and patient outcome (p. 11)†. With this concept of â€Å"Nurse Dose† future nurse staffing may greatly improve. Furthermore, in the research conducted by Al-Kandari Thomas (2008). Perceived Adverse patient outcomes correlated to nurses’ workload in medical and surgical of selected hospitals in Kuwait. It is understood that the proportion of patient to nurse ratio plays a vital part on the outcomes of care. The study shown that there is clear correlation that exist between the work load of the nursing staff and the outcomes of care. The research elements utilized for this study was â€Å"across-sectional survey conducted between RNs on medical and surgical units in five governmental hospitals. The result shown three major faulty outcomes were reported by nurses from their previous shift which were patients’ complaints and family concerns. The limitation of this study reports were only from the nurses on the units and future researches would need further details (Al-kandari Thomas, 2007, p. 589). It is impossible for nurses to give adequate care and expect good outcomes when nurses are stocked with non-nursing tasks to do. It was found that patients and families and medication miss dose were the two primary outcomes that added on the nurses’ workload. Second, occurrences tend to increase on the units as the workload of the nurses increased, and non-nursing tasks heavily impacted the workload of the nurses in Kuwait. The study shown great relevance to nursing practice, because it shows that hospitals need to employ other people to carry out non-nursing duties on the unit such as clerical work; which would alleviate the workload from nurses responsibilities. Hence, the article Relationships between Registered Nurse Staffing, Processes of Nursing Care, and Nurse-Reported patient outcomes in Chronic Hemodialysis Units by Thomas- Hawkins, Flynn, Clarke (2008) shown the importance of a high nurse to patient ratio in hemodialysis units. The authors reported in hemodialysis units, â€Å"higher RN staffing levels have lower odds of experiencing skipped dialysis treatments (Hawkins-T, Flynn, Clarke, 2008, p. 124)†. The study shows that it is to the benefits of the patients when there is a higher nurse to patient ratio on hemodialysis units because, patient will less likely experience any untoward events that are associated with the side effects of hemodialysis therapy. The study utilized a â€Å"cross-sectional method† for data collection which focused on the hemodialysis patient population. The study demonstrated the importance of having a high nurse to patient ratio in dialysis units. The higher the nurses to patient ratio, the less occurrences the patients will experience during hemodialysis treatment. The research used a type of questionnaire in order to find the most accurate adverse events that took place in the dialysis units. The limitations of this study was conducted with nurses who belong to an organization, the adverse patients’ outcomes were gathered from the nurses’ reports. The findings from this research were as follow: the nurse staffing levels played a significant role on patients’ outcomes during treatment. The ratio between patients and nurses is high, and each nurse had a patient load that consisted of 12 patients and sometimes more. This study has very good relevance to nursing practice due the fact that it shed light on a particular unit because it is a specialized unit. The study also demonstrated the importance of having professional RNs to perform such duties. Nurse staffing levels and Nursing outcomes: A Bayesian analysis, of Finnish-registered nurse survey data by Tero-h, Kiviniemi, et al (2009). Journal of Nursing Management, 17, 986-993. This report pointed out the impact of high patients to nurse ratio have on the nurses and their performance on the unit. Therefore, it is inevitable this kind of nurse staffing would bring negative patients’ outcomes. The design of this study used a survey of date collection from RNs in 46 units at five hospitals. The study found that many elements were contributed to occurrences on the unit such as mortality, failure to rescue, had a very closed correlation to the number of patients to nurse ratio. The study relates significantly to nursing, because it displayed the stress levels that nurses experienced due to heavy patient load assignment. Macphee, Ellis, McCutcheon (2005). Nurse Staffing and patient Safety. The Canadian Health Services Research foundation. This article brought up evidences of events that may occur in relation to lower nurse patient ratio. It is evident that with a lower nurse to patient ratio, patients are at greater risk of adverse outcomes such as increased rate of mortality, nosocomial infections. It is also proven that with a higher nurse to patient ratio, incidents can be greatly reduced. The study utilized sets of data collected from other researches. No specific population group was chosen for this research but the impact of having high patient to nurse ratio were strongly presented. The article displayed its use to the nursing practice with enough substantial facts. Ke-p. (2003) Relationships between Nurse Staffing and Patient Outcomes. Journal of Nursing Research, 11(3). The study was conducted on a medical –surgical unit in Taiwan with analyzed data from a â€Å"descriptive and multivariate inferential statistics†. The rational of this study was to demonstrate the co-relation that exised between high patients to nurse ratio and its impact on patient care outcomes. The results of this study were astounding. It was found that acquired infections, falls, pressure ulcers were the outcome results of inappropriate nurse to patient ratio. This study definitely has very good relevance to nursing practice. Curtin L. (2003). An Integrated Analysis of Nurse Staffing and Related Variables: Effect on Patient Outcomes. Online Journal of Issues in nursing, 8(3), 10913734. In this his study, the author shows a good co-relation between nurse staffing and the outcomes of care on medical patients. He also pointed out an increase in nurse staffing, that was associated with a reduction of 3 to 12 % in occurrences on the hospitals units. (Curtin, 2003). Here again it shows that the greater is the nurse to patient ratio, the better the outcome. Although, this study did not use a specific design, but the analysis it used shows the importance of having a low patient to nurse ratio. Therefore, it is vital for the hospitals to realize the great pain that are imposed on patients and nurses. It is time to remedy the problem. Aiken L. (2010). Safety In numbers: A mandatory minimum nurse to patient ratio improves outcome. Nursing Standard, 24(44). The author reported, â€Å"International Hospital Outcomes Study revealed that in England and the United States, hospitals with higher nurse staffing levels had lower mortality rates, nurse job dissatisfaction and burnout (Aiken, 2010, p. 2)†. The study was conducted in five different countries which survey 22,000 RNs in 604 hospitals in California, Pennsylvania, and New Jersey. It was found that nurse in California and the two other states that are closed to California with similar staffing mandatory rules had decreased their workload subsequently providing better care. Duffield C, et al. (2010). Staffing, Skill mix and the model of care. Journal of Clinical Nursing, 19, 2242-2251 dio: 10. 1111/j. 1365-2702. 2010. 03225. The study design was based on secondary analysis collection of data on selected medical/surgical units in 19 hospitals in South Wales, Australia. The experienced nurses worked during the night while the least experienced nurses worked day or evening shift. The limitation of this study was that skill mix RNs was beneficial to outcomes, but the number of years of experience on a unit were not studied. (Duffield, et al, 2010, pp. 2246, 2249)†. The relevance of this study to nursing was that it shows how a unit can benefit from having different levels of experienced skill nurses give care to patients. Sidani S, Manojlovich M, Covell C. (2010). Nurse Dose: Validation and Refinement of a Concept. Research and Theory for Nursing Practice: An international Journal, 24(3), dio: 10. 1891/154-6577. 24. 3. 159. The study used â€Å"Anonexperrimental, modified survey† a questionnaire was used with four sections that participants used to answer the questions. The targeted population was nurse researchers who are experts in services related to healthcare (p. 163)†. The result of this study shows how important it is for nurses to spend time with their patients to bring an effective outcome. The study shows great significance of this study in nursing. Welton JM. 2007). Mandatory hospital nurse to patient staffing ratios: Time to take a different approach. Online Journal of Issues in Nursing, 12(3). (13p) (52 ref) This article did not show a specific design that was used. The article stressed another component of the problem, the fact that hospitals are being pressured to increase their staffing without any reimbursement. The article presented two arguments one for and the other against the problem. As a result, hospitals diminished their staff from other area which helped them to compensate for the deficit. Although the acuity of patients continue to rise, hospitals failed to increase nurse to patient levels to enable good outcomes. Currie V, Gill V, et al. (2005). Relationship between quality of care, staffing levels, skill mix and nurse autonomy: Literature review. Journal of Advanced Nursing, 51(1) 73-82. Using a â€Å"cross-sectional analysis design and magnet hospitals, the article poke through between the problem of patient to nurse ratio and the level of occurrences such as, mortality and failure to rescue. The findings were that units with higher nurse to patient ratio experienced lower occurrences. Yes, the article did prove its significance into nursing and patient care. In conclusion, studies are not always conclusive on a particular problem or issue. Further studies are often needed to shed new light on the problem. Hospitals have their parts to play in order to bring a higher nurse to patient ratio to fruition. It still remains that nurses have the responsibility to provide safe and effective nursing care to their patients, regardless of the environment. As a reminder, nursing is a humanistic profession, and its aim has always and will continue to focus on human needs, without regard to ratios. Nonetheless, nurses own it to themselves to be steadfast and never to soften their stand on their demands. Nurses to patient ratio is of utmost importance in the health care and patient outcomes depend on safe nursing staff. It is undeniably true that most professions are facing their own obstacles, and nursing is no different. Nursing has its own obstacles that it has been fighting and must continue to fight for, but a higher nurse to patient ratio is a must win fight, because the end result will be good patients’ care.

Love Relationships of Children of Divorce Essay -- children, therapy, p

Millions of divorces are granted each year. Children whose parents divorced are more likely to divorce themselves, maintain poorer relations, and report being generally less happy with their lives (Brown 1999). Over 25% of all women will divorce within 10 years time, and a third of all first marriages disrupted within 10 years. Guldner and O'Connor (1991) said that â€Å"where possible, group therapy for dealing with problems of children of divorce is the treatment of choice†. Group therapy with kids focuses on helping them to feel like they're not alone, connect with and learn from others, receive peer validation and support, and normalize experiences (Gladding, 2005). Psychoeducational and counseling groups in schools and community agencies have been a way of giving treatment to children of divorce (Delucia-Waack & Gellman 2007). Psychoeducational and counseling groups for children of divorce have focused on dealing with the reality of the situation, as well as the feelings produced by it. Goals have been identified for these groups (DeLucia-Waack, 2007). They are to: help children gain a clear picture of the divorce process through discussion, normalize common experiences and feelings, provide a safe place to talk about concerns, help label, understand, and express feelings about the divorce, develop new coping skills, assist children in reality testing, and plan for the future. Typical interventions include: discussion of words and situations related to divorce, drawing and talking about families and support persons, learning ways to externalize feelings, and role plays applying new skills to specific divorce-related situations (DeLucia-Waack, 2001; Gladding, 2005). While these groups are often used in schools, the research regar... ... B. J. (1987). Children's understanding of the simultaneity of two emotions: A five-stage developmental acquisition sequence. Developmental Psychology. Hilliard, R. E. (2001). The effects of music therapy-based bereavement groups on mood and behavior of grieving children. Journal of Music Therapy. Kovacs, M. (1992). The Children's depression inventory manual. Multi Health Systems, Inc. Kurdek, L. A., & Berg, B. (1987). Children's beliefs about parental divorce scale: Psychometric characteristics and concurrent validity. Journal of Consulting and Clinical Psychology. Reynolds, C. R., & Richmond, B. O. (1985). Revised children's manifest anxiety scale. Los Angeles: Western Psychological Services. Shechtman, Z., DeLucia-Waack, J. L., Gerrity, D., Kalodner, C., & Riva, M. (2004). Handbook of group counseling and psychotherapy. Thousand Oaks, CA: Sage.

Flipkart Ad Campaign

T ABLE OF CONTENTS 1. INTRODUCTION TO FLIPKART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 A. 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ACQUISITIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 B. BUSINESS RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 C. About the Offerings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 D.TARGET GROUP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. FLIPKART’S SUCCESS STORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 A. 3. FLIPKART’S MARKETING STRATEGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 flipkart Campaigns †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 A. DIGITAL AD CAMPAIGNS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 B. PRINT MEDIA ADS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 C. FLIPKART TV AD â€Å"Shopping ka Naya Address† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 About the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Objective of the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 4. THE CHALLENGES IN THE COMMUNICATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. ONLINE / SOCIAL MEDIA MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. 7.ADVERTISEMENTS GOES VIRAL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Digital Media Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. Facebook Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Fan Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Admin Interaction Rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Admin Post Interaction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 DSMM Flipkart Page 2 of 25 Admin Post Type †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Admin Post†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Change in Fan †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Fan Change Per Weekdays †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Fan Interaction Rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦.. 19 Fan Post Type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Fan Post †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Total Fan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Total people talking about †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 B. Twitter Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Twitter Mention Map †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Tweet analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Twitter History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Tweet as per day & hour †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 C.Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 User comparison †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 User mention comparison †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 DSMM Flipkart Page 3 of 25 1 . I NTRODUCTION TO FLIP KART Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka.It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years, Flipkart focused on online sales of books, but it later expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e -gift voucher, and the major of all Cash on Delivery. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since credit card and net banking penetration is very low in India. Foundation date 2007 Headquarters Bangalore, India Area served India Founder(s) ? ? Sachin Bansal Binny Bansal Industry Internet, Online retailingProducts Flipkart. com, Electronic Wallet, Mime360. com, Chakpak. com, Flyte Digital Music Store Services Electronic commerce Revenue 12 billion (US$220 million) (FY 2011–12) Employees 4500 Slogan(s) The Online Megastore DSMM Flipkart Page 4 of 25 A . H ISTORY Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi worked for Amazon. com before quitting and founding their own company. Initially they used word of mouth marketing to popularise their company. A few months later, the company sold its first book on flipkart. com—John Woods' Leaving Microsoft to Change the World.Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer. Flipkart claims to have had at least 100% growth every quarter since its founding. The store started with selling b ooks and in 2010 branched out to selling CDs, DVDs, mobile phon es and accessories, cameras, computers, computer accessories and peripherals, and in 2011, pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc. Further in 2012, Flipkart added A.C, air coolers, school supplies, office supplies, art supplies & life style products to its product portfolio. As of today, Flipkart employs more than 4500 people. F UNDING Initially funded by the Bansals themselves with INR 400,000, Flipkart has raised funding from venture capital funds Accel India (US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). Flipkart. com, on August 24, 2012 announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. A CQUISITIONS ? ? 2010: WeRead, a social book discovery tool.The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network. 2011: Mime360, a digital content platform company. DSMM Flipkart Page 5 of 25 ? ? 2011: Chakpak. com is a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name. 012: Letsbuy. com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy. com had been closed down and all the traffic of Letsbuy is diverted to Flipkart. B . B USINESS RESULTS Flipkart's reported sales were 40 million in FY 2008–2009, 200 million in FY 2009–2010 and 750 million for FY 2010–2011. In FY 2011–2012, Flipkart is set to cross the 5 bill ion (US$100 million) mark as Internet usage in the country increases and people get accustomed to making purchases online. Flipkart projects its sales to reach US$10 billion by year 2014.On aver age, Flipkart sells nearly 20 products per minute and is aiming at generating a revenue of 50 billion (US$1 billion) by 2015. C . A BOUT THE OFFERINGS Clothing Footwear Mobiles & Accessories Computers Watches, Bags & Wallets Cameras Books Home & Kitchen Daily Personal Needs Gaming TV, Videos & Audio Music, Movies & Posters Baby Care & Toys Sports & Fitness ebook MP3 Downloads India is at the cusp of an e-commerce revolution and we'd like to keep Flipkart at the forefront as pioneers and trend-setters. DSMM Flipkart Page 6 of 25 Flipkart have leaped from being a start-up to a fast growing mid-sized company.Backed by a strong funding of $31 million, Flipkart is rapidly expanding its network of warehouses, distribution centers, procurement operations, and 24X7 customer support teams. Flipkart s pan of operations is set to grow from five warehouses and 35 delivery centers to 25 warehouses and more than 60 delivery centers across the country. DSMM Flipkart Social Networking Youth RE-SELLING option for customers one of the main Buiness Objectives Middle class families Gathering an audience for local events Audience for events Community members can find an apartment to live in, ell their old car, bike ,music system, laptop or furniture, promote their small business Community Members local community within a city coming together, meeting, trading and helping each other in many ways Local Communities D . T ARGET GROUP Page 7 of 25 2 . F LIPKART’S SUCCESS S TORY A humble beginning from books, Flipkart now has a gamut of products ranging from: Cell phones, laptops, computers, cameras, games, music, audio players, TV's, healthcare products, washing machines etc. etc. Still, Flipkart derives around 50% of its revenue from selling books online.Flipkart is the Indian market lea der in selling books both offline and online, it enjoys an online share of around 80%. The electronic items have a large number of players like Naaptol, Letsbuy, Indiaplaza, Tradus, Infibeam, Yebhi etc. The electronic market share is distributed among them in different unknown proportions. India has around 13. 5 crore internet users today where as the number of homes with Cable and Satellite (C&S) television is 10. 5 crore. The expected internet users will reach a figure o f 30 crore by 2014 and C&S homes are expected to be 14 crore by 2014.Thus India has a tremendous internet growth and with the customers getting accustomed to e -commerce, the future of e-commerce sector is definitely rosy. An approximated 25 lac people hav e transacted online this year, the number is all set to increase with time. Also to mention most of the Flipkart customers use internet from PC's/Laptops to order goods. The use of mobile internet is very less at the moment, but with the advent of smart ph ones the use of mobile internet for e-commerce transactions will soar with time. India has 8 crore mobile net users at the moment, the number is expected to swell to 22. 5 crore by 2014.Let’s discuss the factors that lead to the grand success of Flipkart: ? They always strove to provide great customer service. Flipkart customers are happier than with some of their competitors like Tradus. in, Indiaplaza. com; i have myself experienced this a couple of times. ? Their website is great, easy to use, easy to browse through the products, add products to wish list or to a cart, get product reviews and opinions, pre -order products, make payments using different methods, in short hassle- free and convenient. ? A very important point is that they introduced the option of cash on delivery and card on delivery.This way people demonstrated more confidence in buying products. An interesting DSMM Flipkart Page 8 of 25 fact, today Flipkart sells 20 products/min and have a massive customer base, still mor e than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online. And secondly people do not have immense trust in e-commerce in India. Flipkart also provides a 30 day replacement guarantee on its products and EMI options to its customers for making payments. Flipkart's reason of success is that it has a great customer retention rate, it has around 15 lac individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 crore by 2015. A . F LIPKART’S MARKETING S TRATEGY Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction h as been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart. om official Face book page has close to 9 lac ‘likes'. Flipkart recently launched a series of 3 ads with the tag line – â€Å"No Kidding No worries†. Kids were used to create the adverts to send out the message – if a kid can do it, you can also do it. The message is very clear to make people more comfortable with Flipkart, to generate a great customer relationship and loyalty on the basis of great product prices and excellent customer service. All in all to create a great customer experience. DSMM Flipkart Page 9 of 25 3 . F LIPKART CAMPAIGNS A . D IGITAL A D CAMPAIGNS Primarily flipkart worked on online advertising ? ? ? SEO (most effective) SEM (pay per click) Facebook (needs better handling) Twitter B . P RINT MEDIA ADS ? Delivering happiness ? Comics print ad DSMM Flipkart Page 10 of 25 C . F LIPKART TV AD † SHOPPING KA NAYA ADD RESS † A BOUT THE CAMPAIGN Ad Agency: Happy Creative Service Flipkart. com is out in the market with a new campaign titled, †Å"Shopping ka Naya Address†. The campaign created by Happy Creative Services intends to take online shopping to a wider audience this time and cover the non-metro areas of the country. The TVCs, which extends the ‘kids as adults' concept followed by Flipkart. om the last time, stress on highlighting vital benefits of shopping on Flipkart. com viz, cash on delivery, 30 day replacement policy, and guarantee of original products. DSMM Flipkart Page 11 of 25 The first TVC shows three generations of a family in one room wherein the kid (from the third generation) is receiving a mobile phone that he had ordered for his grandfather through Flipkart. com. His father (the second generation) expresses his apprehensions over buyi ng something online to which the old man (first generation) affirms that he trusts Flipkart. com.The man insists how one can buy something merely by looking at a picture online to which his wife retorts that they got married the same way, as a matter of fa ct; by looking at each other's pictures. The backdrop suggests that Flipkart. com is the new place to shop from. O BJECTIVE OF THE CAM PAIGN The aim is to popularize the brand name Flipkart like Xerox became generic to the product category and also became a verb for photocopying The plot came through from Flipkart’s customer feedback stories, where customers have told the company where and how they have used Flipkart to save their skinThis campaign has a total of nine films, while two focus on the customer experience, the rest are meant to illustrate the new categories Flipkart has entered into The ad using children as adults has become a mnemonic that the Flipkart campaigns are now being identified with, much like the pug has become intrinsic to Vodafone DSMM Flipkart Page 12 of 25 4 . T HE CHALLENGES IN TH E COMMUNICATION Differentiate from Others Being Humorous †¢ To differentiate from mighty impressive ads by Quikr, Jabong, OLX †¢ Many e-commerce portals have us ed umour as the primary ingredient for campaigns earlier DSMM Flipkart Page 13 of 25 5 . O NLINE / SOCIAL MEDI A MARKETING Flipkart is a very social media focused brand and they wanted to create a high- level of engagement around the social media platforms. The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. Several conversations began about what Bob is possibly up to, a hash tag #Shoppingkanayaaddress was also promoted on Twitter.The hash tag was also around the new advertisement where all the people who had seen the viral advertisement went on to see the complete advertisement. DSMM Flipkart Page 14 of 25 6 . R ESULTS A . A DVERTISEMENTS GOES V IRAL ? The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. ? Several conversations began about quality of Flipkart #Shoppingkanayaaddress was also promoted on Twitter. service, a hash tag The hash tag was also around the new advertisement where all the people who had seen the viral ad went on to see the complete advertisement. 7 . D IGITAL MEDIA ANALYS IS A . F ACEBOOK ANALYSIS The analysis is been done by using socialdon. com and simplymeasured. com. For analysis a virtual server is been used to fetch data from Facebook from 21st Feb 2013 to 21st March 2013. F AN DATA DSMM Flipkart Page 15 of 25 A DMIN INTERACTION RA TE A DMIN POST INTERACTI ON DSMM Flipkart Page 16 of 25 A DMIN P OST TYPE A DMIN POST DSMM Flipkart Page 17 of 25 C HANGE IN FAN F AN CHANGE PER WEEKD AYS

National Health and Social Care Essay

The aim of this unit is to act as a focal point for all other units in the programme and embed the vocational nature of the qualification. In addition to the requirement for work experience and the opportunity to relate theory to practice, the unit will enable you to bring together your learning from other units. You will initially explore factors that affect learning, then plan and monitor your own personal and professional development and reflect on it. You will also gain key understanding of the health and social care sectors, including aspects of service delivery, and the fundamentals of research methodology. This unit explores the different ways in which learning can take place and how learning from individual experience can be used to enhance the quality of knowledge, skills and practice. You will initially explore your own knowledge, skills, practice, values and beliefs in relation to working in health and social care. You will then draw up a personal plan for self-development over the duration of the programme. The unit also  introduces you to health and social care service provision. A minimum of 100 hours work experience is required for successful completion of this unit. P1 Explain key influences on the personal learning processes of individuals Task 1 At the beginning of this unit you need to think about what the key influences on learning are. There are various theories of learning, which you need to explain eg Honey and Mumford, Kolb. Write a short explanation of 2 theories about how we learn (not more than 300 words) Task 2: Consider the wide range of influences that may affect an individuals learning. Write an explanation of how the following different influences can affect the ability to learn successfully : – previous learning and experiences – specific learning needs – formal versus informal learning – learning style – time – learning environment – access to resources – attitude and self discipline – aspirations and motivation – priorities in life – health – responsibilities – relationships – others as appropriate (space for study, funding for study) M1 Assess the impact of key influences on the personal learning processes on own learning Task 3: Sketch a timeline to help you collect your thoughts about the factors that have influenced your learning from childhood, school, work and other life experiences. Place significant events and experiences such as starting school, moving house etc on the top of the line. Write the effects on the bottom of the line. Use the timeline to write a personal statement/ analysis of how your own learning has been influenced by the factors listed in task 2 D1 Evaluate how personal learning and development may benefit others Task 4: Carry out some research on PPD and its benefits in health and social acre. Use your placement for information by talking to staff about their learning experiences and career backgrounds. How have these helped them in their work. Consider how your learning has helped others so far. P2 Assess own knowledge, skills, practice, values, beliefs and career aspirations at start of the programme Task 5: This task looks at your own knowledge, skills, practice, values, beliefs and career aspirations at the beginning of the course – consider your strengths and areas for development. The report could help you develop a suitable action plan for pass 3. Skills for learning: These fall into 2 types – study skills and research skills. In the 2 boxes below describe what skills you think you already have in this area. Study skills: Describe what skills you have in the 3 areas of – Literacy – Numeracy – Information and Communication technology Research Skills: Describe what skills you have in the following areas: – Observation – Questioning – Use of the internet – Using feedback – Reflection Support for learning: Describe what kinds of support for learning you could get if you needed it. Eg from tutors, peers, supervisors, mentors, meetings, increased self-awareness, how and where to access information and support on knowledge and best practice Learning opportunities: Describe a variety of opportunities you think you will have to learn during this course eg: Formal learning Informal learning Knowledge gained from classroom activities, placement experiences, independent studies, life experience, employment and voluntary activities. UNIT 6: Personal and Professional Development in Health and Social Care Assignment 2: Be able to plan for and monitor own professional development This assignment will be aimed at the following grading criteria for this unit: P1 P2 P3 P4 P5 P6 P7 M1 M2 M3 D1 D2 Grading criteria will be indicated for specific tasks. Students are reminded of the importance of the correct use of grammar and punctuation. Delivery date: __________________ Assignment due in: __________________ P3 Produce an action plan for self-development and achievement of own goals Task 1: Write an action plan which needs to contain at least 10 short term (up to 6 months) and at least 5 long-term goals (minimum of 18 months). Your action plan must be specific, measureable, actionable, relevant and timely. You will monitor throughout the course for your own self-development and achievement of your goals. You need to include: current knowledge and skills, practice, values, beliefs, career aspirations; self-awareness. Knowledge: review, plan and monitor eg relevant formal and informal learning to date, current contemporary issues, understanding of theories, principles and concepts, understanding of potential careers; gained from a variety of learning opportunities Skills: Communicating: language – verbal, non-verbal; Working with others: eg service users, professionals, peers; Technical: eg IT, use of equipment, creative/craft skills; Research: eg primary, secondary, data handling; Personal eg organisation skills, personal presentation Practice: review, plan and monitor, eg respect for the value base of care, professional interactions with others, co-operative working with others, team work, influence of personal values and beliefs, awareness of need to develop personal value base to support and promote good practice, awareness of the impact of legislation, codes of practice and policies on own practice, responsibilities and limitations Values and beliefs: eg personal values and beliefs, value base of care Career aspirations: career options, preferred choice P4 Produce evidence of own progress against action plan over the duration of the programme Task 2: These goals, in pass 3, need to be monitored at throughout the course – this will usually be after work experience and will involve you describing the progress you have made so far in achieving these short and long-term goals. When you make a change to the plan, enter the date on which you made the change. Write a statement summarising the challenges and circumstances that have affected your progress against your personal goals. Include reasons for any changes you have made to the goals. M2 Assess how the action plan has helped support own development over the duration of the programme Task 3: At the end of the course you need to write an explanation of how your action plan has helped support you personal and professional development over the 2 years of the course. D2 Evaluate own development over the duration of the programme Task 4: Write an evaluation of your own development over the duration of the course. UNIT 6: Personal and Professional Development in Health and Social Care Assignment 3: be able to reflect on own development over time This assignment will be aimed at the following grading criteria for this unit: P1 P2 P3 P4 P5 P6 P7 M1 M2 M3 D1 D2 Grading criteria will be indicated for specific tasks. Students are reminded of the importance of the correct use of grammar and punctuation. Delivery date: __________________ Assignment due in: __________________ P5 Reflect on own personal and professional development Task 1: On work experience you will keep a professional practice portfolio of your development, which will form part of your personal and professional development portfolio. The Professional development portfolio will contain: professional practice log book, structured appropriately for assessment of unit and nature of evidence, indexed, authenticated records to demonstrate personal progression in developing own knowledge, skills, practice and career aspirations over time, variety of contexts for learning and development Task 2: using relevant evidence from the list below write an account of your personal and professional development. Relevant evidence: formal, eg assessment, observations, witness testimony from direct observation, placement reports, feedback from tutors and supervisors, tutorial/career records, certificates, personal statements, application forms or CVs; informal eg diary, peer reviews, reflective accounts, records of events, Support for development: from tutors, peers, supervisors, mentors; meetings; increased self-awareness; how and where to access information and support on knowledge and best practice Reflect on own development: linking theory to practice; linking practice to theory; achievement of personal goals in terms of knowledge, skills, practice, values, beliefs, and career aspirations; influence of personal values and beliefs; impact of others on evoking development of self M3 Use three examples to examine links between theory and practice Task 3:you need to write about three examples from your work experience that explain how what you have practiced in the workplace is influenced/linked to a theory. The theory could be from psychology eg Bowlby’s theory of  attachment and the importance of settling-in policies in nurseries or from other units studied UNIT 6: Personal and Professional Development in Health and Social Care Assignment 4: know service provision in the health and social care sectors This assignment will be aimed at the following grading criteria for this unit: P1 P2 P3 P4 P5 P6 P7 M1 M2 M3 D1 D2 Grading criteria will be indicated for specific tasks. Students are reminded of the importance of the correct use of grammar and punctuation. Delivery date: __________________ Assignment due in: __________________ P6 Describe one local health or social care service provider identifying its place in national provision Task 1: Write a description of one of your placements and identify how it fits in with national provision. You could use a diagram or chart to show this. You will need to describe the following: Type of provision (what service does it provide, what are its aims and objectives) Who funds it Who can go there (access the service) Any barriers there are to accessing the service The organisation’s Policies and Procedures How the service fit in with national provision Task 2: write an introduction to a plamflett for the above named placement on Provision of services within the UK: national framework relevant to home country; primary, secondary, tertiary; regulators Local health or social care service provider: eg type of provision, funding, access, potential barriers to access, organisational policies and procedures; how the service fits within national framework P7 Describe the role, responsibilities and career pathways of three health or social care workers Task 1: Write a brief description of the following roles, responsibilities and career pathways. Health and social care workers: health and social care professions, eg nursing staff, social workers, professions allied to medicine; technical support professionals, eg medical and non-medical laboratory staff; other support professionals, eg managers, administrators; role of professional bodies; career pathways, training and qualifications, workforce development; codes of conduct, roles and responsibilities; multi-disciplinary teams Task 2: You then need to find out about the roles, responsibilities and career pathways of three people who work there. You may like to interview them about their jobs, responsibilities and careers. To do this you will need to prepare a questionnaire beforehand. The questionnaire/notes taken must be submitted as evidence for this task.